The Zimbabwean music industry is in an uproar over recent allegations by multi-award winning Dancehall Reggae artist SEH CALAZ that media company Zimcelebs has been posting false news about musicians and profiting from it.

In a fiery social media post, SEH CALAZ accused Zimcelebs of deliberately creating sensationalized stories about certain musicians in order to increase page views and generate more revenue. He went on to criticize the company’s use of clickbait headlines and fake news in order to drive traffic to its website.

The renowned artist also highlighted the potential harm that such practices could have on the music industry. He expressed that the prevalence of false stories could lead to a decrease in fan loyalty, as well as tarnish the reputation of the musicians who are being targeted.

SEH CALAZ called for greater transparency and accountability in the media industry and urged the authorities to take action against companies who are deliberately spreading false news in order to make money.

The artist’s post has since gone viral and has sparked a heated debate among fans, with many agreeing with his sentiments. The controversy highlights the need for greater scrutiny and regulation of media outlets, particularly those which are profiting from false news.

It is important that musicians and other public figures are protected from unfair and malicious coverage, and that those responsible are held to account.